WhatsApp abandoned cart templates

A good WhatsApp abandoned cart message names what’s in the cart, gives the checkout link and invites a question. Send it as an approved marketing template, only to customers who opted in, and answer the reply. The reply is where most carts are won back: a question about size, shipping or payment. Below are 10 templates to copy. AeroChat answers the reply from your store and can take the payment in the chat.

WhatsApp rules to know before you send

A cart reminder is a marketing template. Meta’s guidelines class messages that remind a customer about items in their cart and ask them to check out as marketing, even when the customer asked for them. Submit yours in the marketing category. See WhatsApp message templates and the glossary entry.
The 24-hour window. If the customer messaged you in the last 24 hours, you can reply in free text. Outside that customer service window, a business-initiated message needs an approved template, either utility or marketing.
Opt-in first. Send cart reminders only to customers who agreed to receive WhatsApp marketing from you, such as a WhatsApp checkbox at checkout.
Each message has a cost. Meta charges by message category and country. See conversation-based pricing.

WhatsApp rules from Meta’s template category guidelines, checked 11 November 2026.

10 WhatsApp abandoned cart templates to copy

Replace the words in double curly brackets with the cart details. Submit each one to Meta as a marketing template before you use it.

1. Simple reminder

When to use it: an hour or two after the checkout is left.

Hi {{customer_name}}, you left {{items}} in your cart at {{store_name}}. Your cart is saved here: {{checkout_link}}
Any questions? Just reply to this message.

2. Question first

When to use it: when carts are often left over a doubt.

Hi {{customer_name}}, we noticed you didn't finish your order for {{product_name}}. Was there something you wanted to ask about size, delivery or payment? Reply here and we'll answer.

3. Shipping cost answer

When to use it: when shipping costs stop checkouts.

Hi {{customer_name}}, your {{product_name}} is still in your cart. Shipping to you is {{shipping_cost}}, or free on orders over {{free_shipping_threshold}}. Finish your order here: {{checkout_link}}

4. Low stock

When to use it: when the item really is running low.

Hi {{customer_name}}, the {{product_name}} in your cart is almost sold out in {{variant}}. Your cart is still saved: {{checkout_link}}

5. With a discount

When to use it: for a second reminder, if you offer one.

Hi {{customer_name}}, still thinking about {{product_name}}? Use {{discount_code}} for {{discount_percent}} off until {{expiry_date}}: {{checkout_link}}

6. Size help

When to use it: for fashion and shoes.

Hi {{customer_name}}, not sure about the size for {{product_name}}? Reply with your usual size or measurements and we'll suggest the right one.

7. Pay in the chat

When to use it: when customers prefer not to go back to the website.

Hi {{customer_name}}, your {{items}} are still waiting. Reply YES and we'll send a secure payment link here, so you can finish without going back to the website.

8. Returning customer

When to use it: for someone who has ordered before.

Hi {{customer_name}}, good to see you back at {{store_name}}. You left {{items}} in your cart. Want us to ship it to the same address as last time?

9. Gift deadline

When to use it: in the weeks before a gift holiday.

Hi {{customer_name}}, order by {{cutoff_date}} to get {{product_name}} before {{holiday_name}}. Your cart is saved here: {{checkout_link}}

10. Last reminder

When to use it: the final message in the sequence.

Hi {{customer_name}}, this is our last reminder about the {{items}} in your cart. We'll keep it saved until {{expiry_date}}: {{checkout_link}}
Reply STOP to stop these messages.

Tips for writing your own

Send one or two reminders, not five. Each message is charged by Meta.
Only say stock is low when it is. Only offer a code that exists.
Make it easy to reply. Questions win back more carts than repeated links.

Send these automatically with AeroChat

AeroChat sends your approved cart template when a checkout is left, to customers who opted in to WhatsApp marketing. When the customer replies, the 24-hour window opens, and AeroChat answers in free text: sizes, shipping, stock, payment. If they want to buy, it sends a payment link and confirms the order when the payment is detected. The customer never types “paid”.

Template	What triggers it	Filled from
Simple, question first, shipping, size (1, 2, 3, 6)	A checkout is left without payment for 1 hour (example), and the customer opted in.	The abandoned checkout and its items from your store platform, such as Shopify, WooCommerce or Wix.
Low stock (4)	The cart item’s stock falls below a number you set.	Inventory from your store.
Discount, gift deadline, last reminder (5, 9, 10)	A second reminder after 24 hours (example), or dates you set.	A discount code you created and your shipping cut-off dates.
Pay in the chat, returning customer (7, 8)	The customer replies, or has ordered before.	Order history from your store and a payment link from Airwallex.

AeroChat: Hi Leah, you left the Linen shirt (white, M) in your cart at Coast & Co (example). Your cart is saved here: [checkout link]. Any questions? Just reply to this message.

Customer: Does it run small? I’m usually between M and L.

AeroChat: Our size chart puts the M at 104cm at the chest and the L at 110cm. If you’re between sizes, go for the L for a relaxed fit. Shall I send you a payment link for the L?

Customer: Yes please.

AeroChat: Here’s your secure payment link for US$54 with delivery (example).

AeroChat: Payment received, thank you Leah. Order #3308 is confirmed and ships tomorrow.

Copy this into AeroChat

When a customer leaves a checkout without paying for 1 hour (example), check that they opted in to WhatsApp marketing. If not, do nothing. Send our approved template cart_reminder (example) with their first name, the items and the checkout link. If they haven’t bought after 24 hours, send one more reminder with code COMEBACK10 (example). Never send more than two. When they reply, answer questions about size, stock, shipping and payment from our store. If they want to buy here, confirm the items, address and total with shipping, and send a payment link. When the payment is received, confirm the order. If they reply STOP, opt them out. Reply in the customer’s language.

Use the template name Meta approved and a discount code that exists in your store before you paste it.

Questions

Is an abandoned cart message a utility or marketing template?

Marketing. Meta’s guidelines class cart reminders that ask the customer to check out as marketing, even if the customer asked for them.

Do customers need to opt in?

Yes. Send cart reminders only to customers who agreed to WhatsApp marketing from you, such as through a checkbox at checkout.

Can the customer pay in WhatsApp?

Yes. AeroChat sends a payment link in the chat and confirms the order once the payment is detected.

How many reminders should I send?

One or two. Each message has a cost, and more than two tends to annoy customers.

Send cart reminders that answer the reply

Connect WhatsApp and your store, submit your cart template, paste the recipe, and leave a test checkout with your own number. Start your 7-day free trial. No credit card needed. See plans on the pricing page.

Start your 7-day free trial

On Shopify? Install AeroChat from the Shopify App Store.