Discounting is one of the most powerful conversion tools available to an online store, and one of the most misused. Done well, a discount strategy inc...

Learn how to write Shopify product descriptions that convert. Covers structure, benefit-led writing, keyword use, common mistakes and what details to include.

The essential Shopify app categories for new store owners, with specific recommendations for customer service, email, reviews, upsell, analytics and shipping.

Learn how to price handmade work, choose sales channels, manage lead times and build a product range your workshop can fulfil profitably.

Learn how to position, price, photograph and sell jewellery online with clearer material details, stronger product pages and safer fulfilment.

Choose a focused pet niche, verify suppliers, build useful product pages and launch an online pet store with safer support and repeat-order potential.

Learn how to validate, price, present and ship candles online, with practical guidance on safety, scent descriptions, sales channels and repeat orders.

Learn how to sell clothing on Instagram with accurate sizing, useful product content, shopping features, clear policies and faster customer conversations.

Understand how long Shopify stores may take to reach a first sale and profit, then calculate break-even orders using margin, marketing and operating costs.

Find your best Instagram posting time for sales using Insights, customer time zones and a four-week test that tracks product visits, enquiries and purchases.