WhatsApp promo broadcast templates
A WhatsApp promo broadcast puts the offer and the end date in the first line, speaks to one group of customers, and lets them reply to ask or buy. Below are 10 templates to copy for new arrivals, flash sales, free shipping, bundles, VIP offers and product launches. AeroChat sends them to customers who opted in and answers every reply from your store data.
What a promo broadcast should do
A broadcast lands in a personal chat app, next to messages from family and friends. Keep it short, make the offer clear in the preview, and send it to the customers it fits, such as past buyers of a category.
Every broadcast should end with a way to reply and a way to stop. The replies are where the sales happen.
The WhatsApp rules that apply
These are promotional messages, so outside WhatsApp’s 24-hour customer service window they go out as approved marketing templates. Meta’s guidelines put sales offers and prompts to buy in the marketing category. Send them only to customers who agreed to hear from you on WhatsApp, and give them an easy way to stop. See WhatsApp opt-in and opt-out, the WhatsApp message templates guide and WhatsApp message templates.
Source: Meta’s WhatsApp template category guidelines on developers.facebook.com, as of November 2026.
10 WhatsApp promo broadcast templates to copy
Copy a template, change the wording to match how your store talks, and keep the variables in double curly brackets. AeroChat fills them from your store data when it sends the message.
1. New arrivals
Use when a new collection lands.
Hi {{customer_name}}, new {{collection_name}} just landed at {{store_name}}.
See them here: {{collection_url}}
Want help with sizes? Reply here.
Reply STOP to stop offers.
2. Flash sale
Use for a short sale with a firm end time.
Hi {{customer_name}}, flash sale today only: {{offer_details}} until {{end_time}}.
Shop now: {{sale_url}}, or reply with what you're after and I'll check stock.
Reply STOP to stop offers.
3. Free shipping weekend
Use when delivery cost is the offer.
Hi {{customer_name}}, free shipping on every order this weekend, until {{end_date}}.
No code needed. Reply here if you have any questions.
Reply STOP to stop offers.
4. Bundle offer
Use to sell items that go together.
Hi {{customer_name}}, get the {{bundle_name}} for {{bundle_price}} until {{end_date}}.
It includes {{bundle_items}}. Reply YES and I'll send your payment link.
Reply STOP to stop offers.
5. VIP early access
Use for your best customers before a public sale.
Hi {{customer_name}}, thanks for being one of our regular customers.
You get early access to our {{sale_name}} sale from {{early_access_date}}.
Your link: {{early_access_url}}
Reply STOP to stop offers.
6. Product launch
Use when a new product goes on sale.
Hi {{customer_name}}, the new {{product_name}} is out today at {{price}}.
{{one_line_benefit}}
Reply here to ask anything or to order.
Reply STOP to stop offers.
7. Category offer for past buyers
Use for customers who bought from a category before.
Hi {{customer_name}}, you've bought {{category_name}} from us before, so here's a heads-up.
{{offer_details}} on all {{category_name}} until {{end_date}}.
Reply STOP to stop offers.
8. Discount code
Use when the offer needs a code.
Hi {{customer_name}}, here's {{discount_amount}} off your next order at {{store_name}}.
Use code {{discount_code}} by {{end_date}}.
Reply STOP to stop offers.
9. Win back a lapsed customer
Use for customers who haven’t ordered in a while.
Hi {{customer_name}}, it's been a while since your last order with {{store_name}}.
Here's {{discount_amount}} off if you'd like to come back: code {{discount_code}}, valid until {{end_date}}.
Reply STOP to stop offers.
10. Gift with purchase
Use when the offer is a free item above a spend level.
Hi {{customer_name}}, spend {{threshold}} at {{store_name}} until {{end_date}} and get a free {{gift_item}}.
Reply here and I'll help you put your order together.
Reply STOP to stop offers.
Send these automatically with AeroChat
AeroChat sends each broadcast to the segment you choose, on the schedule you set, and fills it from your store platform, such as Shopify, WooCommerce or Wix and your campaign settings:
- Segments: built from your store data, such as past buyers of a category, customers with no order in 90 days, or your top customers.
- Offer details, codes and links: come from the discounts and collections you set up in your store.
- Opt-in only: AeroChat sends broadcasts only to customers who agreed to marketing messages on WhatsApp.
- Replies: AeroChat answers stock, size and delivery questions, applies the code and sends a payment link. Payment is detected automatically.
- STOP: AeroChat removes the customer from offers straight away.
Broadcasts are on the Growth plan and above. See pricing, WhatsApp broadcasts and promo broadcasts.
Related
- WhatsApp broadcasts
- Promo broadcasts
- WhatsApp festive sale announcement templates
- WhatsApp price drop alert templates
- WhatsApp messaging limits
- WhatsApp opt-in and opt-out
Questions
Do promo broadcasts need an approved template?
Yes, for customers who haven’t messaged you in the last 24 hours. Promotions go out as approved marketing templates.
Who can I send a promo broadcast to?
Only customers who agreed to receive marketing messages from you on WhatsApp. Give every message a simple way to stop, such as replying STOP.
Is there a limit on how many people I can message?
WhatsApp sets messaging limits for each business number. See WhatsApp messaging limits.
What happens when customers reply to a broadcast?
AeroChat answers each reply from your stock, prices and shipping rates and takes the order in the chat. Your team only sees the conversations that need a person.
Send promos that turn into orders in the chat
Connect your store and WhatsApp number, and AeroChat sends your broadcasts to opted-in customers and answers every reply. Start your 7-day free trial. No credit card needed.
On Shopify? Install AeroChat from the Shopify App Store.