Automate Size and Fit Questions in Chat

By Alva Chew 5 min read Updated November 11, 2026

Let AeroChat match the shopper’s measurements to your size guide and check stock in the same reply. AeroChat asks for the measurements that matter for the product, or the size the shopper wears in a brand they know, recommends one size with the reason, checks that size is in stock in your store and sends the link. It runs on WhatsApp, Instagram, Messenger, web chat, email and every other channel you sell on.

Size questions decide whether a fashion or footwear shopper buys, and whether the order comes back. This workflow answers them from your own size guide and fit notes, before the order.

What customers ask

  • “I’m between S and M. Which should I get?”
  • “Does this run small?”
  • “I wear a 38 in Nike. What’s that in yours?”
  • “Will it be too long for someone 5’3″?”
  • “Do you have the M in black?”

What AeroChat does, step by step

  1. Finds the product the shopper means in your store catalog.
  2. Asks for the one or two measurements your size guide uses for that product, or a size they know from another brand.
  3. Matches them to your size guide and your fit notes, such as “this style runs small”.
  4. Recommends one size and gives the reason in one sentence. Between sizes, it explains the difference in fit.
  5. Checks that size and color are in stock in your store, and offers the closest variant if not.
  6. Sends the product link for the right variant, or a payment link if the shopper wants to buy in the chat.

The systems it uses

  • Your store platform. Shopify, WooCommerce and Wix are built into AeroChat, and so is the Google Sheets store for chat-only sellers. AeroChat reads products, variants and stock from it.
  • Your size guide and fit notes, in AeroChat’s knowledge base.
  • A reviews app, if you use one. Judge.me and Okendo connect through their APIs, so AeroChat can add what buyers say about fit.
  • Airwallex, for buying in the chat. Built in. Payment is detected automatically, so the customer never types “paid”.

What it looks like on WhatsApp

Customer: Hi, which size should I get in the Ridge hiking pants? Waist 32, and I’m 6’0″. (example)

AeroChat: In the Ridge hiking pants, a 32-inch waist is a size 32. They have a 32-inch inseam, which fits most people around 6’0″. Buyers say they fit true to size. The 32 in olive is in stock. Here is the link.

Customer: Great, thanks.

In your store: nothing changes. AeroChat read the variant and its stock. The fit advice came from your size guide.

The recipe

Copy this into AeroChat

When a shopper asks which size to choose, follow these steps.

  1. Find the product they mean in our store catalog.
  2. Ask for the measurements our size guide uses for that product, or the size they wear in a brand they know.
  3. Match them to our size guide and the fit notes in our knowledge base.
  4. Recommend one size and give the reason in one sentence. If they are between sizes, explain the difference in fit.
  5. Check that size and color are in stock. If not, offer the closest variant in stock.
  6. Send the product link for the variant they chose.

Never guess a measurement that is not in our size guide. Reply in the customer’s language.

Add your own fit notes for each product line before you paste it.

After you paste the recipe, AeroChat builds the workflow as a draft and shows a checklist of what is left: connect your store and any app the recipe uses, add your policies to the knowledge base, then switch it on.

Where it runs

The same workflow runs on WhatsApp, Instagram, Facebook Messenger, Telegram, the chat on your website and email. On TikTok Shop it answers in buyer chat, and it supports Shopee and Lazada too. Your store stays the record whichever channel the customer uses.

On Shopify? See size and fit in chat for Shopify. For fashion stores, see the size and fit recipe. When the size was wrong after all, see size exchanges in chat.

Questions

Does AeroChat need a size chart for every product?

It needs the measurements your size guide already uses. Add one guide per product line and fit notes for the styles that run small or large.

Can it convert sizes from other brands?

Yes, if you add the conversions you trust to the knowledge base. It never invents one.

What if the right size is sold out?

It offers the closest variant in stock, or signs the shopper up for a back in stock alert in the app you use.

Does it work on Instagram and WhatsApp, where there is no product page?

Yes. The same workflow runs on every channel and sends the product link in the chat.

Using a different system? If it has a public API, it connects to AeroChat the same way: describe what you want, paste in its key, and it runs.

Can’t find your tool? Message us in the chat on this page and we’ll tell you how it connects.

Answer your first size question in chat

Add your size guide, paste the recipe, and ask your own chat which size to get.

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Sign up for an annual plan on Growth or above and we’ll set up your workflows for you, free. See plans.

On Shopify? Install AeroChat from the Shopify App Store.