WhatsApp welcome message templates
A WhatsApp welcome message thanks a new subscriber or customer, confirms what they’ll get from you on WhatsApp, and tells them they can message you any time. Below are 10 templates to copy for new subscribers, signup offers, first orders, loyalty members and wholesale buyers. AeroChat sends them when a customer opts in or places their first order, and answers whatever they ask next.
What a welcome message should do
The welcome sets expectations. Say what you’ll send on WhatsApp, such as order updates or offers, and how often. Say they can reply with questions, and how to stop messages.
If you promised a signup discount, deliver it in this message, with the code and the end date.
The WhatsApp rules that apply
These are promotional messages, so outside WhatsApp’s 24-hour customer service window they go out as approved marketing templates. Meta’s guidelines put sales offers and prompts to buy in the marketing category. Send them only to customers who agreed to hear from you on WhatsApp, and give them an easy way to stop. See WhatsApp opt-in and opt-out, the WhatsApp message templates guide and WhatsApp message templates.
Source: Meta’s WhatsApp template category guidelines on developers.facebook.com, as of November 2026.
A welcome message is a reply when the customer messaged you first, so it can go out as normal text. When it follows a website signup or checkout opt-in, it is business-initiated. A welcome with an offer is a marketing template. A welcome that only confirms the customer’s subscription settings may be accepted as utility, but Meta’s review decides the category.
10 WhatsApp welcome message templates to copy
Copy a template, change the wording to match how your store talks, and keep the variables in double curly brackets. AeroChat fills them from your store data when it sends the message.
1. New subscriber
Use when someone opts in to WhatsApp messages from your website.
Hi {{customer_name}}, welcome to {{store_name}} on WhatsApp.
We'll send you order updates and the occasional offer here, no more than {{message_frequency}}.
You can also message us any time with questions. Reply STOP to stop offers.
2. Signup discount
Use when you offered a discount for joining.
Hi {{customer_name}}, thanks for joining {{store_name}} on WhatsApp.
Here's your welcome code: {{discount_code}} for {{discount_amount}} off your first order, valid until {{end_date}}.
Reply STOP to stop offers.
3. Welcome after first order
Use after a new customer’s first purchase, if they opted in at checkout.
Hi {{customer_name}}, welcome to {{store_name}}. Thanks for your first order.
You'll get your order and delivery updates here. If you have a question, just reply.
4. Welcome with best sellers
Use for new subscribers who haven’t bought yet.
Hi {{customer_name}}, welcome to {{store_name}}.
Not sure where to start? Our most-loved products are here: {{bestsellers_url}}
Or tell me what you're looking for and I'll help.
Reply STOP to stop offers.
5. Loyalty member
Use when a customer joins your loyalty program.
Hi {{customer_name}}, welcome to {{loyalty_program_name}}.
You have {{points_balance}} points to start. Reply POINTS any time to check your balance.
Reply STOP to stop offers.
6. Wholesale buyer approved
Use when a trade account is approved.
Hi {{customer_name}}, your {{store_name}} wholesale account is approved.
You can order here at trade prices, or message me the products and quantities you need and I'll check stock.
7. Welcome from the owner
Use for small stores where a personal note fits.
Hi {{customer_name}}, I'm {{owner_name}}, and I run {{store_name}}.
Thanks for joining us on WhatsApp. If you ever have a question about a product or an order, message here and you'll get an answer.
8. Welcome for a quiz or style profile
Use when the customer signed up after a product quiz.
Hi {{customer_name}}, thanks for taking our {{quiz_name}}.
Based on your answers, we think you'll like {{recommended_products}}.
Reply with any questions and I'll help you choose.
Reply STOP to stop offers.
9. Welcome back
Use when a customer who opted out opts in again.
Hi {{customer_name}}, welcome back to {{store_name}} on WhatsApp.
You'll get our updates here again. Reply STOP at any time to stop offers.
10. Welcome in a reply
Use when the customer messaged you first and you want to welcome them.
Hi {{customer_name}}, welcome to {{store_name}} and thanks for messaging us.
I can help with products, sizes, stock, delivery and your orders. What can I do for you?
Send these automatically with AeroChat
AeroChat sends the welcome when the opt-in or first order happens, and fills it from your store and AeroChat settings:
- New subscriber and signup discount: triggered by a WhatsApp opt-in from your website, checkout or a click-to-WhatsApp ad. The code comes from a discount in your store platform, such as Shopify, WooCommerce or Wix.
- First order: triggered by the customer’s first order, when they opted in at checkout.
- Loyalty and wholesale: triggered by the tag or program your store adds to the customer.
- Replies: AeroChat answers product, stock and delivery questions from your store and sends a payment link when the customer is ready. Payment is detected automatically.
- STOP: AeroChat records the opt-out straight away and stops marketing messages.
See WhatsApp opt-in and opt-out and WhatsApp onboarding.
Related
- WhatsApp opt-in and opt-out
- WhatsApp onboarding
- WhatsApp greeting message templates
- WhatsApp loyalty
- WhatsApp template approval
- WhatsApp message templates guide
Questions
Do I need an approved template for a welcome message?
Yes, when the customer opted in on your website or at checkout and hasn’t messaged you in the last 24 hours. If they messaged you first, the welcome is a reply and goes out as normal text.
Is a welcome message utility or marketing?
A welcome with an offer or product suggestions is marketing. A welcome that only confirms the subscription and what the customer will receive may be accepted as utility. Meta’s review decides.
What is the difference between a welcome and a greeting?
A greeting replies to the first message in a chat. A welcome goes to a new subscriber or customer after they opt in or order. See WhatsApp greeting message templates.
Should the welcome include a discount?
Only if you promised one at signup. Deliver it in the welcome with the code and end date, and send it as a marketing template.
Welcome every new subscriber on WhatsApp
Connect your store and WhatsApp number, and AeroChat welcomes each new subscriber and answers whatever they ask next. Start your 7-day free trial. No credit card needed.
On Shopify? Install AeroChat from the Shopify App Store.