How Do I Run the Same Workflows on Every Channel?

By Alva Chew 4 min read Updated November 11, 2026

Describe the workflow once in AeroChat and it runs on every channel you connect. A workflow such as order status, address change, payment in chat or return request is written in your own words, not built per channel. AeroChat runs it on WhatsApp, Instagram, Messenger, Telegram, web chat and email, and the parts that fit on Shopee, Lazada and TikTok Shop buyer chat. It calls the same store, payment and courier systems each time.

Why workflows get built more than once

Most chat automation is built inside a channel. A flow for WhatsApp, another for Instagram, saved replies in each marketplace. Each copy is kept up separately. Sellers describe a return rule updated on one channel and left wrong on two others, and new channels that take days to set up because everything is rebuilt.

The usual fixes and their limits

  • Flow builders per channel. Drag-and-drop flows work well for one channel. Copying them across channels and keeping them in step is manual work.
  • Automation tools like Zapier. Good for moving data between systems. You still build each step yourself, per trigger.
  • A written playbook for staff. Consistent if everyone follows it. It doesn’t answer anyone at night.

How it works in AeroChat

You describe the workflow in AeroChat or in your AI assistant connected to AeroChat. AeroChat works out which systems to call, creates the connections, and names the keys you need to add in the dashboard. The workflow starts as a draft with a checklist. When you switch it on, it runs on every connected channel. You can add a line for a channel that needs to behave differently.

Customer (web chat): My parcel was meant to arrive yesterday. Order #3092, 0917 555 0102 (example)

AeroChat: Thanks. Order #3092 is with the courier. The latest scan says it’s at the local delivery hub and out for delivery tomorrow (example). Here’s the tracking link.

Customer: OK, thanks.

Behind the reply: the order came from the store and the scan from the courier’s tracking API. The same workflow answers on WhatsApp, Instagram, Messenger and email.

Copy this into AeroChat

When a customer asks where their parcel is, on any channel, ask for the order number and the email or phone it was placed with, and verify them against the order in our store.

  1. If it hasn’t shipped, give the fulfillment status and our packing time.
  2. If it has shipped, check the latest scan with the courier and give the status and tracking link. Never promise a delivery date the courier doesn’t show.
  3. If the last scan is more than five days old (example), apologize, open a ticket for our team with the order and tracking number, and tell the customer we’ll follow up.

On Shopee, Lazada and TikTok Shop buyer chat, point the buyer to their order page in the marketplace app instead. Reply in the customer’s language.

Change the courier, timings and follow-up rule to match your store.

Channel versions

What to connect

More workflows to run everywhere: order status, address changes, payment links, returns and exchanges.

Questions

Do I need code to build a workflow?

No code needed. You describe it in your own words, in any language, and AeroChat builds it.

Where do my API keys go?

Into the AeroChat dashboard. Secret values never pass through the AI.

Can I test before customers see it?

Yes. New workflows start as drafts. Test them from your own number before you switch them on.

What if a channel can’t do part of the workflow?

Add a line for that channel, as in the recipe above, and AeroChat follows it there.

Using a different system? If it has a public API, it connects to AeroChat the same way: describe what you want, paste in its key, and it runs.

Can’t find your tool? Message us in the chat on this page and we’ll tell you how it connects.

Write the workflow once

Paste the recipe, connect your store and courier, and ask about a parcel from two different channels.

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On Shopify? Install AeroChat from the Shopify App Store.