Gupshup vs AeroChat: Messaging at Volume vs Store Requests Finished in Chat
AeroChat finishes the customer’s request inside the chat, and Gupshup sends and receives messages at volume across WhatsApp, RCS, SMS and voice. Gupshup suits a business that sends large volumes of messages across WhatsApp, RCS, SMS, Truecaller and voice from one wallet. AeroChat suits an online store that wants customers to ask, pay and get delivery updates in one conversation, on WhatsApp, Instagram, Messenger, Telegram, TikTok Shop buyer chat, web chat and email, with the store, payments, couriers and other systems connected.
Gupshup and AeroChat at a glance
| Gupshup | AeroChat | |
|---|---|---|
| What it is | A messaging platform for WhatsApp, RCS, SMS, Truecaller and voice, with broadcasts, a bot builder, AI agents and a live agent dashboard | Chat infrastructure that runs your customer service and sales workflows, for online stores and service businesses |
| Pricing model | Pay as you go from a prepaid wallet with no platform fee, or Enterprise pricing on a committed-volume rate card. AI messages charged after a monthly allowance | Flat monthly plans sized by AI responses, with no per-resolution fees. Your team’s replies don’t count toward the plan |
| Channels | WhatsApp, RCS, SMS, Truecaller and voice. Instagram on Enterprise | Web chat, WhatsApp, Instagram, Messenger, Telegram, email and TikTok Shop buyer chat, plus comment replies on Instagram and Facebook. Shopee and Lazada are supported too |
| What it does in chat | Campaigns, no-code bot flows, automated journeys and AI agents. Connectors listed for Shopify, Zoho, HubSpot, Salesforce and marketing tools | Answers from your store data, recommends products, sends a payment link and confirms payment in the chat, books delivery, starts returns and runs any workflow you describe |
| Setup | Create an account, verify a number and top up the wallet. Build bots and journeys in the no-code builder | Connect your store (Shopify, WooCommerce or Wix) and your channels. Describe a workflow in your own words, add the system’s key, and AeroChat builds it |
Gupshup details from gupshup.ai/pricing, checked 11 November 2026.
Where AeroChat is different
It finishes the job in the chat
When a customer says “I’ll take it”, AeroChat sends an Airwallex payment link in the same conversation, detects the payment and confirms the order. The customer never types “paid”. In Malaysia it then books the delivery with POS Malaysia and sends the tracking number in the same thread. AeroChat never sees card numbers and never holds your funds.
Your store is built in
Shopify, WooCommerce and Wix are built in. AeroChat reads your products, stock and orders, verifies the customer before it shares an order, and answers from live data instead of a static FAQ.
Describe a workflow and it is built
You describe what you want in your own words, for example “when a customer asks where their order is, verify their email, check the order and send the tracking link”, paste in the key of the system you are connecting, and AeroChat builds it. No code needed. Reviews apps, returns apps, couriers, CRMs and booking systems connect through their public APIs. See the integrations it already has pages for.
Every channel your customers use, from one place
The same workflows run on web chat, WhatsApp, Instagram, Messenger, Telegram, email and TikTok Shop buyer chat. If you also sell on Shopee or Lazada, AeroChat supports those too. Your WhatsApp number can stay on the WhatsApp Business app on your phone while it runs on AeroChat.
When Gupshup may suit you better
- You send messages at very high volume. Gupshup’s Enterprise plan lists dedicated throughput scaling and a named account manager. A large brand sending millions of messages may need that.
- You need SMS, RCS, Truecaller or voice. Gupshup runs all of them from one wallet. AeroChat works in the messaging channels customers use to ask and buy.
Pricing as of November 2026
Gupshup plans, from its pricing page for India, in Indian rupees, as of November 2026.
| Gupshup plan | Platform fee | What it includes |
|---|---|---|
| Pay as you go | 0 rupees a month, plus usage from a prepaid wallet and 18% GST | 10 agent seats, 5 chatbot flows, 5 AI agents and 5 automated campaigns |
| Enterprise | Custom rate card on committed volume | Several organizations and WhatsApp accounts under one login, SSO, an uptime SLA and a named account manager |
Every account gets 1,000 AI messages free each month, then 1 rupee per AI message. Message and call rates are on a separate rate card.
AeroChat has flat monthly plans sized by AI responses, with no per-resolution fees. Your team’s replies don’t count toward the plan, admin users are not limited, and every plan has a 7-day free trial. See current plans on the pricing page.
Switching from Gupshup to AeroChat
- Connect your store. Shopify, WooCommerce and Wix are supported, so AeroChat answers from your products, stock and orders.
- Connect your WhatsApp number. It can stay on the WhatsApp Business app on your phone at the same time.
- Bring your knowledge across. Add your policies, FAQs and pages so the answers match what your customers already get.
- Describe your flows as workflows. Take each flow or automation you rely on and write what it does in your own words. AeroChat builds each one from your description.
- Bring your contacts. Your contact list does not change your AeroChat plan.
Questions
Is AeroChat or Gupshup better for an online store?
If you want customer questions answered and orders, payments and deliveries handled in the chat, AeroChat is the better fit. If you mainly send high-volume messages across SMS, RCS and WhatsApp, Gupshup is an option to look at.
How does Gupshup charge for AI?
As of November 2026, Gupshup gives 1,000 AI messages free each month, then charges 1 rupee per AI message, on top of message fees. AeroChat plans include AI responses, sized by how many you need.
Can AeroChat take payment inside the chat?
Yes. AeroChat sends an Airwallex payment link in the conversation, detects the payment and confirms the order in the same chat. The customer never has to type “paid”. AeroChat never sees card numbers and never holds your funds.
Can I try AeroChat before switching?
Yes. Every plan has a 7-day free trial, and no credit card is needed. Connect your store and a channel, and message your own number to see it answer and take an order.
Turn your WhatsApp into a sales and service channel
Sign up, connect your store and WhatsApp, and ask your own number for a product you sell. Then say “I’ll take it” and see the order confirmed in the chat.
Start your 7-day free trial. No credit card needed.
On Shopify? Install AeroChat from the Shopify App Store.