How Do I Reply to Marketplace Buyers in Their Own Language?
Keep one set of product details and let AeroChat reply to each buyer in the language they write in. Marketplace buyers write in English, Malay, Thai, Vietnamese, Indonesian, Tagalog, Chinese, and very often a mix of two in one message. AeroChat reads the message, answers from your product details, and replies in the same language or mix, in Shopee, Lazada and TikTok Shop chat. When a chat goes to your team, AeroChat can translate it for them.
Why language is a problem for marketplace sellers
Sellers who list in several countries, or sell to a mixed audience in one country, get messages their team cannot read. Some buyers write “boleh COD tak?”, some write “có size L không?”, some write half English and half Chinese. The usual result is a slow reply run through a translation app, or a short English answer the buyer does not fully understand. Both risk losing the buyer to a shop that answered clearly.
The usual fixes and their limits
- Translation apps. They work for one message at a time. Copying every chat in and out is slow, and mixed-language messages often come out wrong.
- Hiring for each language. It gives the best human replies, and it is hard to cover every language for every shift.
- Quick replies in several languages. They cover the common questions. Someone still has to understand the question to pick the right one.
- Marketplace chatbots. Language support varies. As of November 2026, Lazada’s Seller Center (Singapore, updated 26 November 2024) says LISA in Singapore supports English only and passes non-English chats to a live agent.
How to handle it in chat with AeroChat
You write your product details, policies and campaign notes once, in the language you work in. AeroChat answers from them in whatever language the buyer uses, including mixed messages such as Manglish or Singlish. Sizes, specs and prices stay exactly as you wrote them. When a chat is handed to your team, they can read it translated into their language and reply in theirs, and the buyer gets the reply in the buyer’s language.
Buyer: Kak, baju ni ada saiz XL tak? Material dia panas tak?
AeroChat: Ada! Saiz XL masih ada stok dalam warna navy dan hitam (example). Kainnya cotton linen, nipis dan sejuk dipakai, sesuai untuk cuaca panas.
Buyer: Ok nice. Delivery berapa hari?
AeroChat: Kami pos dalam 1 hari bekerja (example). Anggaran tiba ditunjukkan semasa checkout.
Copy this into AeroChat
When a buyer messages us in Shopee, Lazada or TikTok Shop chat, follow these steps.
- Reply in the language the buyer uses. If they mix languages, reply in the same mix.
- Answer product, size, stock and delivery questions from our product details, keeping sizes, measurements and prices exactly as written.
- If the buyer switches language during the chat, switch with them.
- For damaged, wrong or missing items, ask for the order number and a photo in their language, then hand the chat to our team.
Never translate product names or brand names. Never promise refunds or delivery dates.
List any product names you want kept in English before you paste it.
What to connect
- Your marketplace shops. Shopee, Lazada and TikTok Shop buyer chat, connected from the AeroChat dashboard. Each marketplace sets its own approval steps for chat access, and our team takes you through them.
- Your product knowledge. Write it once, in your own language.
- Your own channels too. The same replies work on WhatsApp, Instagram, Messenger and web chat.
Questions
Which languages does AeroChat reply in?
It replies in the customer’s language, including code-mixing such as Singlish and Manglish. See multilingual chat.
Can my team reply in their own language?
Yes. With agent auto-translation, your team reads and writes in their language, and the buyer sees the reply in theirs.
Do I need product details in every language?
No. Write them once. AeroChat answers from them in the buyer’s language.
Can I manage all three marketplaces in one place?
Yes. See managing Shopee, Lazada and TikTok Shop chats in one place.
Using a different system? If it has a public API, it connects to AeroChat the same way: describe what you want, paste in its key, and it runs.
Can’t find your tool? Message us in the chat on this page and we’ll tell you how it connects.
Answer every buyer in the language they wrote in
Connect your marketplace shops, add your product details once, paste the recipe, and send a test message in another language.
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On Shopify? Install AeroChat from the Shopify App Store.