The Tidio Klaviyo integration syncs email addresses collected through Tidio's chat widget and pre-chat surveys directly to a Klaviyo email list.
It is a one-way subscriber sync integration. Tidio passes email addresses to Klaviyo. It does not share conversation data, chatbot events, or contacts from WhatsApp and Instagram. Setup takes about five minutes using a Klaviyo API key.
If you are using Tidio for live chat and Klaviyo for email marketing, this integration connects the two so every email captured through a chat interaction flows into your Klaviyo list automatically.
This guide covers exactly what the integration does, how to set it up, three ecommerce workflows you can build with it, the double opt-in problem most users hit after setup, and where the integration falls short.
What the Tidio Klaviyo integration actually does
The integration does three specific things.
Email sync from the pre-chat survey. When a visitor fills in Tidio's pre-chat survey and provides their email address with newsletter consent, that email is automatically pushed to your selected Klaviyo list. No manual export required.
Email sync through a Tidio Flow. When you use a Tidio Flow with the Subscribe for Mailing node, any email address collected during that automated conversation is passed to your Klaviyo list immediately.
Manual subscriber status sync. In a live chat conversation, an agent can manually change a visitor's subscriber status to Subscribed. When they do, the email is pushed to Klaviyo at that moment.
That is the full scope of the integration.
It does not sync conversation content, product interest signals, or chatbot interaction data. It does not trigger Klaviyo flows based on chatbot events. It is purely a subscriber list-building connection between the two platforms.
Step-by-step setup guide
Setup takes approximately five minutes if you have your Klaviyo API key ready.
Step 1 — Get your Klaviyo API key.
Log in to your Klaviyo account. Navigate to your account settings by clicking your account name in the bottom left corner. Go to API Keys. Create a new Private API Key.
When setting the access level, select Full Access for List, Profiles, and Subscriptions Scope. This is required for the Tidio integration to write subscriber data to your Klaviyo lists. A key with narrower permissions will fail during the connection step.
Copy the key and keep it somewhere safe. You will paste it in the next step.
Step 2 — Open Tidio integrations.
Log in to your Tidio admin panel. In the left sidebar, click on Integrations. Find the Klaviyo tile in the integration list and click it.
A summary window will appear showing the integration benefits. Click the Install Klaviyo button to begin.
Step 3 — Authenticate the connection.
Select New Authentication to create a fresh connection. Paste your Klaviyo Private API Key into the authentication field.
Your connection is confirmed once Tidio verifies the key. If the connection fails, check that your key has Full Access permissions on List, Profiles, and Subscriptions — this is the most common reason authentication fails.
Step 4 — Select your Klaviyo list.
After authentication, select the Klaviyo list you want Tidio to sync subscribers to from the drop-down menu.
Choose carefully here. Tidio syncs to one list. If you have separate lists for different segments, decide which list chat-collected subscribers belong in before you connect. You can change the list later, but subscribers already synced will not move retroactively.
Click Finish. The integration is now live.
Step 5 — Configure your subscriber capture method.
The integration is active but it will not collect subscribers until you set up one of the three capture methods.
For pre-chat survey capture: go to Settings, then Chat Widget, then Pre-Chat Survey. Enable the email field and enable the newsletter subscription consent checkbox. Both must be active for emails to sync.
For Flow capture: open Chatbots, create or edit a Flow, and add a Subscribe for Mailing node at the point in the conversation where you want to capture the email. Connect this node to the email collection step.
For manual capture: this works immediately once the integration is live. Any agent can change a visitor's subscriber status in the contact details panel during a live conversation.
The double opt-in problem — and how to fix it
This is the most common issue store owners encounter after setting up the integration.
You complete setup, run a few test conversations, collect email addresses through the pre-chat survey, and then check your Klaviyo list. The subscribers are not there. Or some appear and others do not.
The reason: Klaviyo lists use double opt-in by default.
When Tidio passes an email to your Klaviyo list, Klaviyo immediately sends that person a confirmation email. The subscriber only appears in your list once they click the confirmation link.
Visitors who fill in a pre-chat survey on your website are focused on getting their question answered, not on checking their inbox for a marketing confirmation email. Many never confirm. Those contacts never appear in your Klaviyo list despite the integration working correctly.
How to fix it.
If you want all chat-collected emails to appear in Klaviyo immediately without requiring confirmation, you can disable double opt-in for the specific list Tidio syncs to.
In Klaviyo, go to Lists and Segments. Find your Tidio sync list. Click Settings. Toggle off Double Opt-in for this list.
From this point forward, any email Tidio passes to this list will appear immediately without requiring confirmation.
When to keep double opt-in on.
If you are sending marketing emails to this list, double opt-in protects your sender reputation and ensures GDPR compliance by confirming explicit consent. If your primary goal is list growth and you have another consent mechanism in place through Tidio's newsletter checkbox, single opt-in may be appropriate.
If you are unsure, consult your legal or compliance guidance before disabling double opt-in for your region.
3 ecommerce workflows to build with Tidio and Klaviyo
The integration's value depends entirely on what you build with it. Here are three practical workflows for ecommerce stores.
Workflow 1 — Pre-chat email to Klaviyo welcome sequence
What it does: Captures every email address from the pre-chat survey and adds it to a Klaviyo welcome email sequence automatically.
How to set it up: Enable the pre-chat survey email field and newsletter consent checkbox in Tidio. In Klaviyo, create a welcome sequence flow triggered by the List Added metric for your Tidio sync list. The flow should include a welcome email, a second email introducing your bestsellers, and a third with a first-purchase discount.
Why it works: A customer who takes the time to fill in a pre-chat survey before asking a question is already engaged. They are not a cold lead. A well-timed welcome sequence converts a meaningful share of these contacts into first purchases within the first week.
Expected outcome: Welcome sequences from engaged list subscribers typically achieve open rates of 40 to 60 percent, significantly above the industry average for cold email lists.
Workflow 2 — Abandoned cart chatbot conversation to Klaviyo win-back list
What it does: When a chatbot flow detects an abandoned cart scenario and collects the visitor's email, it adds them to a Klaviyo win-back list that triggers a cart recovery email sequence.
How to set it up: Build a Tidio Flow triggered when a visitor browses your cart page for more than 60 seconds without converting. The flow greets the visitor, asks if they need help, and collects their email using the Subscribe for Mailing node. In Klaviyo, create an abandoned cart email sequence triggered by the Tidio sync list addition, including the items they left behind using Klaviyo's abandoned cart dynamic content block.
Why it works: Cart abandonment rates average 70 percent across ecommerce. A chatbot that captures the email of a visitor who is actively on the cart page — before they leave — creates a recovery opportunity that standard abandoned cart tracking misses for anonymous visitors.
Expected outcome: Cart recovery emails sent to visitors who engaged with a chatbot typically convert at 5 to 15 percent, generating revenue that would otherwise be lost entirely.
Workflow 3 — High-intent chat customers to Klaviyo VIP segment
What it does: Agents manually tag customers who show high purchase intent or significant order history during live chat conversations, adding them to a Klaviyo VIP segment for exclusive campaigns.
How to set it up: In Tidio, agents change the subscriber status for customers who have made multiple purchases, asked detailed product questions, or expressed interest in a premium product line. In Klaviyo, create a VIP segment based on the Tidio sync list. Build a VIP campaign flow with exclusive early access, higher-value discounts, or personalised product recommendations.
Why it works: Live chat agents see something automated systems do not — a customer's expressed intent, enthusiasm, and purchase history in the context of a real conversation. That signal is more reliable than algorithmic VIP classification based on spend thresholds alone.
Expected outcome: VIP segments built from human-identified high-intent customers typically achieve higher revenue per email than algorithmically built segments because the classification is more accurate.
The honest limitations of the Tidio Klaviyo integration
The integration works for what it is designed to do. But understanding what it cannot do prevents frustration and helps you decide whether it is sufficient for your store.
It only syncs email addresses — not conversation data.
Tidio does not pass what the customer talked about to Klaviyo. A customer who asked about running shoes three times before buying cannot be segmented in Klaviyo as a running enthusiast based on those conversations. The integration sends the email address, not the context.
This means Klaviyo cannot personalise emails based on chat behaviour. You are limited to what Klaviyo already knows about that contact from purchase history and website behaviour.
It does not trigger Klaviyo flows based on chatbot events.
If a customer completes a specific chatbot flow — for example, requesting a product recommendation or completing a returns query — that event cannot directly trigger a Klaviyo flow. The integration does not pass event data between the two platforms.
You can partially work around this using Zapier to create triggers between specific Tidio chatbot events and Klaviyo actions. We cover that in the next section.
It does not capture WhatsApp or Instagram contacts.
The Tidio Klaviyo integration works for website chat only. If your customers engage with you through WhatsApp or Instagram DMs, those contact details are not passed to Klaviyo through this integration.
For ecommerce stores where a meaningful share of customer conversations happen on social channels, this is a significant gap.
It is not a Klaviyo-built integration.
Klaviyo's own support team confirmed in their community: they do not have a Klaviyo-built integration with Tidio. The integration was built by Tidio. Klaviyo does not push data back to Tidio, and the connection is maintained by Tidio's team rather than Klaviyo's.
Extending the integration with Zapier
Zapier bridges some of what the native integration cannot do.
The Tidio to Klaviyo Zapier connection enables triggers that the native integration does not support. When a contact is sent from a specific chatbot node in Tidio, Zapier can fire an action in Klaviyo — such as adding a profile to a specific list, updating a custom property, or triggering a flow based on that event.
Useful Zapier workflows for Tidio and Klaviyo:
When a customer completes a product recommendation flow in Tidio, add them to a product-specific Klaviyo list and trigger a targeted follow-up email featuring the recommended products.
When a customer submits a support query through Tidio that is tagged as resolved, add a custom property in Klaviyo marking them as a post-support contact, triggering a satisfaction follow-up sequence.
When a customer is identified as a repeat buyer during a Tidio live chat conversation, add them to a Klaviyo loyalty segment immediately rather than waiting for the next Klaviyo segment refresh.
When Zapier is worth adding:
If you want chatbot event data to flow into Klaviyo for segmentation or flow triggering, Zapier is the practical solution.
If the native integration's subscriber sync is sufficient for your needs, Zapier adds cost and complexity without proportional benefit.
Zapier's paid plans start at $20 per month. For most small to mid-sized ecommerce stores, the native integration is enough to start. Add Zapier when you have specific workflows that require event-based triggers rather than subscriber sync alone.
When to consider an alternative
For most small ecommerce stores using Tidio and Klaviyo, the native integration is a solid starting point. It captures website chat emails and adds them to Klaviyo reliably.
But two specific situations benefit from a different approach.
If your customers engage primarily on WhatsApp and Instagram.
Tidio's Klaviyo integration only captures website chat emails. If a customer DMs you on Instagram asking about a product, or messages on WhatsApp with a post-purchase query, that contact detail does not flow to Klaviyo through this integration.
Aerochat connects website chat, WhatsApp, Instagram, and Twitter to Shopify and WooCommerce from one inbox. Contacts collected across all those channels can be passed to email marketing platforms, giving you a more complete subscriber capture across the channels where your customers actually are.
If you need conversation data to inform Klaviyo segmentation.
The Tidio integration passes an email address. It does not tell Klaviyo what that customer was interested in.
For stores that want to build Klaviyo segments based on the products customers asked about, the support issues they raised, or the intent signals they expressed in chat, a deeper data connection is needed than the native Tidio integration provides.
If that level of segmentation is important for your email marketing strategy, the Tidio Klaviyo integration will not deliver it regardless of how it is configured.
Frequently asked questions
Does Tidio integrate with Klaviyo?
Yes. Tidio has a native integration with Klaviyo that syncs email addresses collected through Tidio's chat widget and automated flows directly to a Klaviyo list. Setup takes about five minutes using a Klaviyo Private API key. The integration is one-way — Tidio passes email addresses to Klaviyo but does not receive data back from Klaviyo.
How do I connect Tidio to Klaviyo?
Open the Integrations section in your Tidio admin panel, click the Klaviyo tile, and click Install Klaviyo. Create a new authentication using your Klaviyo Private API key with Full Access permissions on List, Profiles, and Subscriptions. Select your Klaviyo list from the dropdown and click Finish. Then enable email capture through the pre-chat survey or a Tidio Flow to start collecting subscribers.
Why are my Tidio subscribers not appearing in Klaviyo?
The most common reason is Klaviyo's double opt-in setting. By default, Klaviyo sends a confirmation email to every new subscriber. Contacts only appear in your list once they click the confirmation link. Chat visitors rarely check their inbox for a marketing confirmation immediately after a support conversation. To resolve this, go to your Klaviyo list settings and disable double opt-in for the list Tidio syncs to.
Can Tidio trigger Klaviyo flows based on chatbot events?
Not through the native integration. The native Tidio Klaviyo integration only syncs email addresses — it does not pass event data between the two platforms. To trigger Klaviyo flows based on specific Tidio chatbot events, you need to use Zapier as a bridge. The Tidio to Klaviyo Zapier connection supports trigger-action workflows between chatbot events and Klaviyo list additions, custom property updates, and flow triggers.
Does the Tidio Klaviyo integration work with WhatsApp?
No. The Tidio Klaviyo integration captures email addresses from website chat interactions only. Contacts who engage through WhatsApp, Instagram DMs, or other social channels are not passed to Klaviyo through this integration.
What is the difference between the native Tidio Klaviyo integration and using Zapier?
The native integration is a direct subscriber sync — email addresses collected in Tidio appear in your Klaviyo list automatically. Zapier unlocks event-based triggers that the native integration does not support, such as adding a Klaviyo profile or updating a custom property when a specific chatbot flow is completed. The native integration is sufficient for list building. Zapier is necessary if you want chatbot events to trigger specific Klaviyo flows or update Klaviyo profile data based on chat behaviour.