Charles vs AeroChat: Conversational Marketing vs Service and Sales Finished in Chat
AeroChat runs customer service and sales workflows to the end inside the chat, and Charles is a conversational marketing platform for brand campaigns on WhatsApp and other channels. Charles suits a brand whose marketing team runs WhatsApp and RCS campaigns connected to tools such as Klaviyo, Braze or Emarsys. AeroChat suits an online store that wants customers to ask, pay and get delivery updates in one conversation, on WhatsApp, Instagram, Messenger, Telegram, TikTok Shop buyer chat, web chat and email, with the store, payments, couriers and other systems connected.
Charles and AeroChat at a glance
| Charles | AeroChat | |
|---|---|---|
| What it is | A conversational AI and marketing platform for brand-to-customer messaging | Chat infrastructure that runs your customer service and sales workflows, for online stores and service businesses |
| Pricing model | Not published. The website offers a demo and a sales contact | Flat monthly plans sized by AI responses, with no per-resolution fees. Your team’s replies don’t count toward the plan |
| Channels | WhatsApp, RCS, web chat, Instagram Direct and Facebook Messenger | Web chat, WhatsApp, Instagram, Messenger, Telegram, email and TikTok Shop buyer chat, plus comment replies on Instagram and Facebook. Shopee and Lazada are supported too |
| What it does in chat | Campaigns and automations built by an AI assistant from a description, and AI agents that answer replies in the same thread and hand off to a person | Answers from your store data, recommends products, sends a payment link and confirms payment in the chat, books delivery, starts returns and runs any workflow you describe |
| Setup | Sales-led onboarding. Integrations listed include Shopify, Shopware, Klaviyo, Emarsys, Braze, Gorgias, Zendesk and Meta Ads | Connect your store (Shopify, WooCommerce or Wix) and your channels. Describe a workflow in your own words, add the system’s key, and AeroChat builds it |
Charles details from hello-charles.com, checked 11 November 2026.
Where AeroChat is different
It finishes the job in the chat
When a customer says “I’ll take it”, AeroChat sends an Airwallex payment link in the same conversation, detects the payment and confirms the order. The customer never types “paid”. In Malaysia it then books the delivery with POS Malaysia and sends the tracking number in the same thread. AeroChat never sees card numbers and never holds your funds.
Built for the request, not only the campaign
Charles centers on campaigns and the replies they bring in. AeroChat centers on what the customer asks for, at any time: where is my order, do you have this in stock, I want to return this, I’ll take it. It checks the order, starts the return, sends the payment link and books the delivery in the conversation.
Describe a workflow and it is built
You describe what you want in your own words, for example “when a customer asks where their order is, verify their email, check the order and send the tracking link”, paste in the key of the system you are connecting, and AeroChat builds it. No code needed. Reviews apps, returns apps, couriers, CRMs and booking systems connect through their public APIs. See the integrations it already has pages for.
Every channel your customers use, from one place
The same workflows run on web chat, WhatsApp, Instagram, Messenger, Telegram, email and TikTok Shop buyer chat. If you also sell on Shopee or Lazada, AeroChat supports those too. Your WhatsApp number can stay on the WhatsApp Business app on your phone while it runs on AeroChat.
When Charles may suit you better
- Your marketing team runs WhatsApp and RCS campaigns at scale. Charles connects campaigns to Klaviyo, Braze, Emarsys and Meta Ads, and builds them from a description. A brand with a marketing-led WhatsApp program may prefer it.
- You sell on Shopware. Charles lists Shopware alongside Shopify. AeroChat has Shopify, WooCommerce and Wix built in.
Pricing as of November 2026
Charles does not publish prices on its website, as of November 2026. Its site offers a demo and a sales contact instead of a price list.
AeroChat has flat monthly plans sized by AI responses, with no per-resolution fees. Your team’s replies don’t count toward the plan, admin users are not limited, and every plan has a 7-day free trial. See current plans on the pricing page.
Switching from Charles to AeroChat
- Connect your store. Shopify, WooCommerce and Wix are supported, so AeroChat answers from your products, stock and orders.
- Connect your WhatsApp number. It can stay on the WhatsApp Business app on your phone at the same time.
- Bring your knowledge across. Add your policies, FAQs and pages so the answers match what your customers already get.
- Describe your flows as workflows. Take each flow or automation you rely on and write what it does in your own words. AeroChat builds each one from your description.
- Run both for a while if you like. AeroChat can answer on one channel while you compare, then take over the rest.
Questions
Is AeroChat or Charles better for an online store?
If you want customer requests resolved in the chat, from order questions to taking payment and booking delivery, AeroChat is the better fit. If your priority is marketing campaigns on WhatsApp and RCS, Charles is an option to look at.
Can I see AeroChat’s prices without a sales call?
Yes. AeroChat’s plans are on its pricing page, and you can sign up and start the 7-day free trial yourself.
Can AeroChat take payment inside the chat?
Yes. AeroChat sends an Airwallex payment link in the conversation, detects the payment and confirms the order in the same chat. The customer never has to type “paid”. AeroChat never sees card numbers and never holds your funds.
Can I try AeroChat before switching?
Yes. Every plan has a 7-day free trial, and no credit card is needed. Connect your store and a channel, and message your own number to see it answer and take an order.
Try it yourself, no sales call
Sign up, connect your store and WhatsApp, and ask your own number for a product. Then say “I’ll take it” and see the payment confirmed in the chat.
Start your 7-day free trial. No credit card needed.
On Shopify? Install AeroChat from the Shopify App Store.