Facebook Messenger Workflows for Customer Service and Sales
Your customers message you on Facebook Messenger. AeroChat answers there and does the work behind each conversation in the systems you already use: your CRM, calendar, store, booking system or accounts. Each workflow below shows the flow, a recipe to copy into AeroChat, the systems it connects to and the Facebook Messenger rules that apply.
Automated replies
- Facebook Messenger Chatbot for Customer Service: A Messenger bot for your Facebook Page that answers from your own records. AeroChat looks the customer up in your CRM or store, answers, acts within your limits and hands over.
- Facebook Messenger Auto Reply That Answers the Question: Set a Facebook Page auto reply that answers the actual question from your FAQs, price list and policies, logs what it could not answer, and hands the rest to your team.
- Facebook Messenger After-Hours Replies That Get Things Done: Answer Facebook Page messages at night and at weekends. AeroChat answers, books and takes payments after hours, logs callbacks in HubSpot or a sheet, and queues the rest for your team.
Comments, ads and lead forms
- Facebook Messenger Comment Auto Reply With Private Replies: Reply to Facebook Page comments automatically, then send a private reply in Messenger with the price or link. AeroChat reads your sheet or store and logs the lead in your CRM.
- Facebook Messenger Ads: Answer and Log Every Ad Lead: Answer every click-to-Messenger ad lead straight away, qualify it, book it and log it in HubSpot, Pipedrive or GoHighLevel. Includes Meta’s 7-day reply window for Messenger ads.
- Facebook Messenger Follow-Up for Facebook Lead Ads: Follow up Facebook lead ads form leads in Messenger or WhatsApp. AeroChat reads the form answers from your CRM, Zapier or Make, carries on the conversation and updates the record.
- Facebook Messenger Sponsored Messages: Handling the Replies: What Facebook sponsored messages are under Meta’s Messenger rules, and how AeroChat answers the people who reply, takes the order or booking and logs the result in your CRM.
Leads and sales
- Facebook Messenger Lead Capture Straight Into Your CRM: Capture every Facebook Messenger lead in HubSpot, Pipedrive, Salesforce, Zoho CRM or GoHighLevel. AeroChat answers first, takes the details, checks for duplicates and logs the chat.
- Facebook Messenger Product Questions Answered From Your Catalogue: Answer price, size, stock and “which one should I get” questions in Facebook Messenger from your Shopify store, Meta catalogue or Google Sheet, then take the order in the chat.
- Facebook Messenger Payment Links That Confirm When Paid: Send a payment link for the exact amount in Facebook Messenger, then confirm the order, booking or fee once Airwallex, Stripe or HitPay shows it paid, and update your records.
- Facebook Messenger CRM Integration for HubSpot, Salesforce and More: Connect Facebook Messenger to HubSpot, Salesforce, Zoho CRM, Pipedrive, GoHighLevel or Freshsales. AeroChat finds the contact, creates or updates it and logs every conversation.
Bookings and orders
- Facebook Messenger Appointment Booking Into Your Calendar: Take bookings in Facebook Messenger. AeroChat reads free slots from Google Calendar, Calendly, Acuity, Phorest or Cliniko, books the one the customer picks and confirms it in the chat.
- Facebook Messenger Order Tracking From Your Store Data: Answer “where is my order” in Facebook Messenger from your store, POS or order system. AeroChat finds the order, reads the tracking status, and hands late or lost parcels to your team.
Your team
- Facebook Messenger Human Handover and Team Inbox: Hand Facebook Messenger chats from AeroChat to the right person with the customer’s record and a summary attached. Your team replies from one inbox on desktop or the mobile app.
Meta’s rules on Facebook Messenger
| Rule | What Meta allows |
|---|---|
| Reply window | 24 hours from the customer’s last message for most conversations. Promotional content is allowed inside it. |
| Replies typed by your team | A separate 7-day human agent window. |
| Chats from click-to-Messenger ads | Replies allowed for up to 7 days from the customer’s first message. |
| Comments and visitor posts | One private reply within 7 days. |
| Automated replies | A bot must respond to customer input within 30 seconds. |
| Outside the window | Sponsored messages (paid, labelled Sponsored) or a one-time notification the customer asked for. |
Source: Meta, Messenger Platform policy documentation, checked 30 October 2026.
The same workflows on WhatsApp and other channels
Every workflow here also runs on WhatsApp, TikTok (DMs and TikTok Shop buyer chat), Telegram, web chat and email with the same connections. See the WhatsApp workflows library, every CRM AeroChat connects to on WhatsApp CRM integration, and all systems on the Integrations page.
Start with one workflow
Pick the Facebook Messenger conversation your team repeats most, paste its recipe into AeroChat and connect the system behind it.
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On Shopify? Install AeroChat from the Shopify App Store.