Instagram greeting message templates

A good Instagram greeting welcomes the customer, picks up what they came for and asks one question. On Instagram, people arrive from a post, a story, an ad or a comment. Greet them about that, not with a generic menu. Below are 10 templates to copy. AeroChat then answers the question from your catalog in the same DM.

Instagram rules to know before you send

The customer messages first. A business account can only message someone after they have sent it a message. There are no cold DMs on Instagram.
The 24-hour window. Replies go out within 24 hours of the customer’s last message. A reply from a person on your team can use a separate 7-day window.
Ads give you longer. When the first message comes from a click-to-Instagram ad, the window can extend to 7 days. See click-to-Instagram ads.

Instagram rules from Meta’s Instagram messaging API documentation, checked 11 November 2026.

10 Instagram greeting message templates to copy

Replace the words in double curly brackets with your own details. Use one greeting per entry point.

1. Simple welcome

When to use it: the default first reply to a DM.

Hi {{customer_name}}, welcome to {{store_name}}! What can we help you with today?

2. From a post

When to use it: when the customer asks about a post.

Hi {{customer_name}}, thanks for asking about our {{product_name}} post. It's {{price}} and comes in {{variants}}. Which one would you like?

3. From a story reply

When to use it: when the customer replies to your story.

Thanks for replying to our story, {{customer_name}}! That's our {{product_name}}. Want the sizes and price?

4. From a comment

When to use it: when you move a comment into DMs.

Hi {{customer_name}}, saw your comment on our post, so here are the details: {{product_name}}, {{price}}. Any questions about size or delivery?

5. From an ad

When to use it: the first DM after a click-to-Instagram ad.

Hi {{customer_name}}, thanks for tapping our ad. Would you like the price, the sizes or the delivery time for {{product_name}}?

6. Returning customer

When to use it: when the customer has ordered before.

Hi {{customer_name}}, good to see you back! Is this about your last order or something new?

7. Keyword DM

When to use it: when the customer sends a keyword from your caption.

Hi {{customer_name}}, here's what you asked for: {{offer_details}}. Want us to check your size?

8. Giveaway entry

When to use it: when the customer DMs about a giveaway.

Hi {{customer_name}}, thanks for entering our {{giveaway_name}}! Winners are announced on {{announce_date}}. Good luck.

9. Gift shopping

When to use it: before a gift holiday.

Hi {{customer_name}}, shopping for a gift? Tell us who it's for and your budget, and we'll send a few ideas.

10. Multilingual

When to use it: when your followers write in several languages.

Hi {{customer_name}}, welcome! Write to us in any language and we'll reply in the same one.

Tips for writing your own

Name the product from the post or story. The customer already told you what they want.
Ask one question. Short DMs get answers.
Give the price early. It’s the most common first question.

Send these automatically with AeroChat

AeroChat sees where each DM came from and greets the customer about that post, story, comment or ad. Then it answers from your catalog and orders, and can send a payment link when the customer is ready.

Template	What triggers it	Filled from
Simple welcome, multilingual (1, 10)	A first DM with no post or ad attached.	The customer’s name and your store name.
Post, story, comment, ad (2, 3, 4, 5)	A DM that starts from that post, story reply, comment or ad.	The product in the post and its price and variants from your catalog.
Returning customer (6)	A DM from someone who has ordered before, confirmed by their email.	Order history from your store platform, such as Shopify.
Keyword, giveaway, gift (7, 8, 9)	A keyword or giveaway you set, or a gift request.	Your offer, giveaway dates and catalog.

Copy this into AeroChat

When someone sends us a DM for the first time, greet them by first name in one line. If they replied to a story, commented on a post or tapped an ad, name the product from it and give its price and sizes from our catalog. Ask one question about what they need. Answer from our catalog, stock and shipping rates. When they want to buy, confirm the item, size, address and total with shipping, and send a payment link. Reply in the customer’s language.

Change the greeting wording to your brand’s voice before you paste it.

Questions

Can I send a greeting to someone who hasn’t messaged me?

No. On Instagram, a business can only message someone after they’ve sent it a message, such as a DM or a story reply.

Should every greeting be the same?

No. A customer who replied to a story about one product wants that product, so greet them about it.

Can the greeting lead to a sale?

Yes. AeroChat answers the questions, checks stock and sends a payment link in the same DM.

Answer Instagram DMs from your store data

Connect your Instagram professional account and your store, paste the greeting recipe, and reply to your own story to test it. Start your 7-day free trial. No credit card needed. See plans on the pricing page.

Start your 7-day free trial

On Shopify? Install AeroChat from the Shopify App Store.