Why Do Shopify Inbox AI Product Links Ignore the Shopper’s Language?
Shopify’s help center says the Inbox agent replies in the customer’s language, but product titles and catalog details may appear in your store’s language. The pages we checked don’t describe which language version of your store its product links open. With AeroChat, the reply is in the shopper’s language, and you tell it which language version of your store to link, so a French shopper lands on your French pages.
Shopify Inbox behavior from Shopify’s help center: Assigning your Inbox agent to conversations and chat settings, checked 11 November 2026.
Why merchants ask
A merchant on the Shopify Community reported that the Inbox agent’s product links ignore the language the shopper is browsing in and send them to the store’s default language. The shopper was reading the store in their own language, chatted in it, and then clicked through to a page they can’t read. Others ask how to translate Inbox content, such as FAQs, for their other languages. For stores that sell across borders, every switch back to the default language is a reason to leave.
What Shopify Inbox does today
Per Shopify’s help center, checked 11 November 2026:
- The Inbox agent replies in the language the customer uses in the chat. Product titles and catalog details may appear in your store’s language.
- When your staff handle conversations, the default greeting translates to the customer’s browser language. Once you customize the greeting, it no longer translates.
- Automatic topic labels for conversations are available only in English.
- The help center pages we checked don’t describe how the agent picks the language version for product links, or a setting to change it. We could not confirm the behavior merchants report from Shopify’s own pages.
The usual fixes and their limits
- Translate your catalog fully. Shopify’s translation tools and apps put product titles and descriptions in each language. It helps every part of the store, and it is the base for any chat in other languages.
- Leave the greeting at its default. The default staff greeting translates automatically, per Shopify. A custom greeting doesn’t.
- Answer non-default-language chats yourself. Personal, and limited by the languages your team speaks and the hours they are online.
- Use a chat app where you set the link rule. Then links follow the language the shopper uses.
How to handle it in chat with AeroChat
AeroChat detects the language the shopper writes in and replies in it, including mixed languages such as Spanglish. You set a default language for messages that are too short to tell. If your store has language versions at their own web addresses, such as /fr or /de (example), you tell AeroChat in your recipe to link the version that matches the shopper’s language. Product facts still come from your synced Shopify catalog, and AeroChat explains them in the shopper’s language even when your product data is in another one.
Customer: Bonjour, vous avez la veste en lin en taille M ? (example)
AeroChat: Bonjour ! Oui, la veste en lin est disponible en taille M, en beige et en bleu marine. Voici la page : [lien vers /fr/products/veste-lin]
Customer: Parfait, merci.
In AeroChat: the reply is in French and the link opens the /fr version of the product page, following your recipe.
Copy this into AeroChat
Reply in the language the shopper writes in. When you send a product or collection link, use the version of our store in that language: French uses /fr, German uses /de and Spanish uses /es (example). For any other language, use our main store link. Answer product questions only from our Shopify catalog, and translate the facts into the shopper’s language. Never change prices, sizes or ingredients when you translate.
Change the language paths to the ones your store actually uses before you paste it.
What to connect
- Your Shopify store. Built in. Install AeroChat from the Shopify App Store and connect your store, so AeroChat answers from your products, pages and policies.
- Your default language. Set it in the AeroChat dashboard as the fallback for short messages.
- Your channels. Add WhatsApp, Instagram and Messenger. Shoppers from other countries often message there, and the same language rule applies.
Questions
Can I make the Shopify Inbox agent link to the shopper’s language?
Shopify’s help center, checked 11 November 2026, doesn’t describe a setting for it. It says the agent replies in the customer’s language and that catalog details may appear in your store’s language.
Which languages does AeroChat reply in?
It replies in the customer’s language, detected from what they write, including mixed languages such as Singlish, Manglish and Spanglish.
Do I need to translate my catalog for AeroChat?
No. AeroChat explains your product facts in the shopper’s language. Translating your store still helps, because the pages shoppers land on are then in their language too.
Can I see which languages my customers use?
Yes. The AeroChat dashboard shows the languages detected across your conversations.
Using a different system? If it has a public API, it connects to AeroChat the same way: describe what you want, paste in its key, and it runs.
Can’t find your tool? Message us in the chat on this page and we’ll tell you how it connects.
Keep shoppers in their own language
Install AeroChat, paste the language recipe, and ask your own store chat about a product in another language.
7-day free trial.