Instagram thank you after purchase templates

A good Instagram thank-you is short, personal and gives the customer one useful next step. Thank them by name, say what happens next, and invite them to reply. Send it while the chat is still open, within 24 hours of their last message. Below are 9 templates to copy. AeroChat sends the right one once the payment is detected.

Instagram rules to know before you send

The customer messages first. A business account can only message someone after they have sent it a message. There are no cold DMs on Instagram.
The 24-hour window. Replies go out within 24 hours of the customer’s last message. A reply from a person on your team can use a separate 7-day window.
Ads give you longer. When the first message comes from a click-to-Instagram ad, the window can extend to 7 days. See click-to-Instagram ads.

Instagram rules from Meta’s Instagram messaging API documentation, checked 11 November 2026.

9 Instagram thank you after purchase templates to copy

Replace the words in double curly brackets with your own details.

1. Simple thank-you

When to use it: right after the order.

Thank you so much, {{customer_name}}! Your order means a lot to us. We'll DM you when it ships.

2. First order

When to use it: for a first-time customer.

Welcome to {{store_name}}, {{customer_name}}! Thanks for your first order. If you have any questions about {{product_name}}, just reply here.

3. Repeat customer

When to use it: for someone who has ordered before.

Thanks for coming back, {{customer_name}}! We're packing your order now. It ships on {{dispatch_date}}.

4. With care tips

When to use it: when the product needs care.

Thanks for your order, {{customer_name}}! A quick tip for your {{product_name}}: {{care_tip}}. Enjoy it.

5. With a tag invite

When to use it: when you repost customer photos.

Thank you, {{customer_name}}! When it arrives, tag us {{instagram_handle}} in your story. We love seeing our pieces in real life.

6. Small business note

When to use it: for a handmade or founder-run shop.

Hi {{customer_name}}, it's {{founder_name}} here. Thank you for supporting our small shop. I'm packing your order myself today.

7. Gift order

When to use it: when the order is a gift.

Thank you, {{customer_name}}! Your gift for {{recipient_name}} is on its way soon. We'll add your note to the card.

8. With next-order code

When to use it: when you give a thank-you discount.

Thanks for your order, {{customer_name}}! Here's {{discount_percent}} off your next one: {{discount_code}}. It's valid until {{expiry_date}}.

9. After a drop

When to use it: for a limited release.

You got it, {{customer_name}}! Thanks for shopping our {{drop_name}}. It sold fast and yours ships on {{dispatch_date}}.

Tips for writing your own

Send it within minutes of the payment, while the customer is still in the DM.
Use their name and the product name.
Only offer a discount code that exists in your store.

Send these automatically with AeroChat

AeroChat sends the thank-you as soon as it detects the payment for an order taken in the DM, and picks the version that fits: first order, repeat customer, gift or drop.

Template	What triggers it	Filled from
Simple, care tips, small business (1, 4, 6)	The payment for a DM order is received.	The order items and your product care notes.
First order or repeat (2, 3)	The paid order, checked against the customer’s history.	Order history from your store platform, such as Shopify.
Gift, drop (7, 9)	An order with a gift note or a drop product.	The order notes and product tags.
Next-order code, tag invite (5, 8)	Rules you set, such as orders over US$80 (example).	A discount code you created in your store.

Copy this into AeroChat

When the payment for an order taken in our Instagram DMs is received, thank the customer by first name in one or two lines. If it’s their first order, welcome them to our store. If they’ve ordered before, thank them for coming back. Add one care tip from the product notes if there is one. If the order is over US$80 (example), give them our code THANKYOU10 (example) for their next order. Never invent a discount code. Reply in the customer’s language.

Use a discount code that exists in your store, or remove that line, before you paste it.

Questions

When should I send the thank-you?

Right after the payment, while the chat is open. Instagram DMs need to go out within 24 hours of the customer’s last message.

Should I include a discount code?

Only if you want to and the code exists in your store. AeroChat never makes one up.

Can I send a thank-you for website orders?

Not by starting a DM. Use email or WhatsApp, and answer on Instagram when the customer writes.

Answer Instagram DMs from your store data

Connect Instagram, your store and Airwallex, and AeroChat thanks every DM customer the moment their payment lands. Start your 7-day free trial. No credit card needed. See plans on the pricing page.

Start your 7-day free trial

On Shopify? Install AeroChat from the Shopify App Store.