Start Your Mailchimp Abandoned Cart Email From a WhatsApp Chat

By Alva Chew 5 min read Updated November 11, 2026

Yes. AeroChat works directly with Mailchimp for WooCommerce stores. When a subscribed shopper chooses products in the chat but stops before paying, AeroChat adds that cart to your Mailchimp store with a link back to your WooCommerce store, so the abandoned cart automation you set up in Mailchimp can follow up by email.

The Mailchimp for WooCommerce plugin already sends carts from your website checkout to Mailchimp. This recipe does the same for carts built in a conversation, which otherwise never reach Mailchimp. Part of connecting Mailchimp for WooCommerce to WhatsApp and AI chat.

What happens today

A shopper asks on WhatsApp about two products, gets their answers, says “I’ll think about it” and goes quiet. Their cart only exists in the chat. Mailchimp never hears about it, so your abandoned cart email, which works for website carts, never goes out for the shoppers who asked the most questions.

The flow that works

  1. The shopper picks products in the chat, and AeroChat quotes the total from WooCommerce.
  2. The shopper stops before paying.
  3. AeroChat checks that they are subscribed in your Mailchimp audience.
  4. If they are, it adds a cart to your Mailchimp store with the products, prices, currency and a link back to those products in your WooCommerce store.
  5. Your Mailchimp abandoned cart automation sends its reminder email with that link.
  6. If the shopper comes back and orders in the chat, AeroChat removes the cart so no reminder goes out.

What it looks like on WhatsApp

Customer: The burr grinder and the 1 kg house blend come to how much? (example)

AeroChat: The burr grinder is $129 and the 1 kg house blend is $32, $161 in total with free delivery. Would you like to order now?

Customer: Let me think about it tonight.

AeroChat: No problem. I’ve saved both items for you, so you can pick up where you left off from the link in your email.

In Mailchimp: a cart with the grinder and the house blend, $161, is added under the shopper’s email in your connected store, and your abandoned cart automation can pick it up.

The recipe

Copy this into AeroChat

When a shopper chooses products in the chat but does not pay, follow these steps.

  1. Make sure you have their email. If not, ask for it as part of helping with the order.
  2. Find them in our Mailchimp audience. Only continue if their status is subscribed.
  3. Add a cart to our Mailchimp store under their email, with each product, variant, quantity and price, the currency, the order total and a link back to those products in our WooCommerce store.
  4. Tell them in one line that you saved the items for them.
  5. If they order in the chat later, delete the cart from our Mailchimp store.

Never add a cart for someone who is not subscribed. Do not promise a discount unless our abandoned cart email includes one. Reply in the customer’s language.

Change step 4 to match what your abandoned cart email says before you paste it.

What to connect

  • Your WooCommerce store. Built in. Install the AeroChat WordPress plugin so AeroChat quotes products and prices from your catalog.
  • Mailchimp. An account owner or admin creates an API key under Account, Extras, API keys. Paste it in when AeroChat asks, with the audience and the store ID the Mailchimp for WooCommerce plugin created.
  • Mailchimp abandoned cart automation. Set it up in Mailchimp for your connected store. AeroChat adds the cart, and your automation sends the email. Mailchimp needs the cart’s link for abandoned cart emails, so AeroChat always includes it.

After you paste the recipe, AeroChat builds the workflow as a draft and shows a checklist: connect Mailchimp, add your knowledge base if the recipe uses one, then switch it on. If it built the connection from Mailchimp’s public documentation, the checklist asks you to check it once against the current docs.

Using a different system? If it has a public API, it connects to AeroChat the same way: describe what you want, paste in its key, and it runs.

Can’t find your tool? Message us in the chat on this page and we’ll tell you how it connects.

What you still decide

  • When your abandoned cart email goes out and what it offers.
  • Whether AeroChat mentions the reminder email in the chat.
  • Which carts count, for example only those above a minimum total.

The result to expect

Carts built in a conversation get the same follow-up as carts left on your website, and shoppers who were close to buying get a link straight back to their items.

Measure it with your own numbers: chat carts added to Mailchimp per month, and orders from those reminder emails.

See also: abandoned cart recovery for WooCommerce in chat.

Works on every chat channel

This workflow runs the same way on WhatsApp, Instagram, Facebook Messenger, Telegram, the chat on your store and email, with the same Mailchimp connection behind it. See what each channel does on the Mailchimp for WooCommerce page.

Follow up on your next chat cart

Paste the recipe, add your Mailchimp key, and leave a cart in your own chat to see it arrive in Mailchimp.

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