If you want to know how to set automatic reply in WhatsApp Business, the process is simple inside the WhatsApp Business app. You can enable greeting messages, away messages, and quick replies to respond automatically to customer inquiries.
However, if your goal is sales automation, lead generation, or ecommerce integration, you will need a WhatsApp chatbot connected to the WhatsApp Business API.
This guide explains:
How to set automatic reply in WhatsApp Business app
How to automate responses using WhatsApp Business API
When basic auto replies are not enough
How to upgrade to AI automation for sales
What Is Automatic Reply in WhatsApp Business?
An automatic reply in WhatsApp Business is a pre-configured message that is sent automatically when a customer messages your business.
There are three main types:
Greeting Message
Away Message
Quick Replies
These are useful for basic communication, but they are not true WhatsApp sales automation systems.
If you want structured conversations that qualify leads and close sales, you will need a WhatsApp chatbot for sales instead of basic auto replies.
How to Set Automatic Reply in WhatsApp Business App
Follow these steps carefully.
Step 1: Open WhatsApp Business App
Make sure you are using the WhatsApp Business version, not the standard WhatsApp app.
Step 2: Go to Business Tools
Tap the three dots in the top right
Click “Business Tools”
You will see options including Greeting Message and Away Message.
Step 3: Set Greeting Message
Tap “Greeting Message”
Turn on “Send Greeting Message”
Write your message
Choose recipients
Save
Example greeting:
“Hi, thanks for contacting us. How can we help you today?”
This works well for small businesses just starting out.
Step 4: Set Away Message
Tap “Away Message”
Enable it
Write your message
Set schedule (outside business hours or custom schedule)
Example:
“We are currently unavailable. We will reply during business hours.”
Away messages are useful but limited. They do not guide customers toward purchases.
Step 5: Use Quick Replies
Quick replies allow you to create shortcuts for commonly used responses.
Example:
Typing “/price” can send your pricing template.
This reduces repetitive typing, but it is still manual.
If your business receives many repeated questions, you may want to explore how to reduce repetitive queries using automation. That is explained in our guide on reduce repetitive customer questions on Shopify, which shows how automation saves time at scale.
Limitations of Basic WhatsApp Automatic Replies
Basic automatic replies:
Do not qualify leads
Do not send payment links automatically
Cannot recommend products dynamically
Do not integrate with ecommerce checkout
Cannot trigger abandoned cart reminders
Do not scale during high traffic
If your goal is revenue growth, you need more than greeting messages.
This is where a WhatsApp business chatbot becomes powerful.
How to Set Advanced Automatic Reply Using WhatsApp Business API
If you want real automation, follow this path:
Step 1: Get WhatsApp Business API Access
The WhatsApp Business API allows:
Automation workflows
Sales funnels
CRM integration
Ecommerce integration
Broadcast campaigns
This is required for a proper WhatsApp chatbot integration.
Step 2: Connect to a Chatbot Platform
Once API access is approved, connect it to a chatbot platform.
A proper WhatsApp AI sales bot can:
Qualify customers
Recommend products
Send checkout links
Follow up automatically
For ecommerce brands, this works especially well when integrated with a Shopify chatbot system so that inventory, orders, and checkout are connected directly to chat.
Step 3: Build Automated Sales Flows
Instead of just greeting messages, create structured flows:
Customer: “What is the price?”
Bot: “Which product are you interested in?”
Bot shows product options
Bot sends checkout link
Bot follows up if no purchase
This is a WhatsApp automated sales funnel.
If you are running an ecommerce store, this works even better when combined with an AI chatbot for ecommerce that centralizes product data and customer behavior.
How to Use WhatsApp Chatbot for Sales Automation
If your goal is revenue, here is how automatic replies turn into sales systems.
1. Lead Qualification
Bot asks:
Budget range
Product interest
Delivery location
This filters serious buyers.
If you are already using a lead generation chatbot, connecting WhatsApp expands your conversion channel.
2. Cart Recovery Automation
Instead of relying only on email, your WhatsApp chatbot can trigger reminders for abandoned carts.
This is especially powerful when combined with structured ecommerce flows rather than static FAQ replies.
If you are comparing static responses versus automation, you should review how conversational systems outperform FAQ-only systems in ecommerce.
3. Payment and Checkout Automation
Bot sends:
Payment links
COD confirmation
Discount codes
Bundle offers
No manual intervention required.
WhatsApp Chatbot vs Live Chat
Many businesses ask: WhatsApp chatbot vs live chat, which is better?
Feature | Live Chat | WhatsApp Chatbot |
|---|---|---|
Response Time | Depends on staff | Instant |
Availability | Business hours | 24/7 |
Follow-Up | Manual | Automated |
Scalability | Limited | High |
Lead Filtering | Manual | Automatic |
Live chat works well, but WhatsApp automation extends the conversation beyond your website.
Can WhatsApp Chatbot Increase Sales?
Yes.
Here is why:
Faster responses increase purchase confidence
Automated follow-ups recover lost leads
Structured qualification improves close rate
Product recommendations increase order value
Businesses using WhatsApp sales automation often report:
Higher response rates than email
Faster decision cycles
Lower support workload
Higher conversion rates
Best WhatsApp Chatbot for Small Business
For small businesses, you should look for:
Official WhatsApp Business API support
AI training capability
Ecommerce integration
Transparent pricing
No-code setup
A solution like AeroChat is designed specifically for ecommerce sales automation.
It offers:
AI trained on your website
Built-in lead capture
Sales intent tracking
Ecommerce-ready automation
Fast setup
Instead of acting like a simple greeting responder, it behaves like a revenue automation system.
Example: WhatsApp Chatbot for Ecommerce
Customer sends:
“Do you have this in large?”
Bot checks inventory via Shopify integration.
Bot replies instantly with available sizes.
Bot suggests complementary product.
Bot sends checkout link.
Bot follows up after 6 hours if no purchase.
This is the difference between a simple automatic reply and a structured conversational commerce engine.
When Should You Upgrade Beyond Basic Auto Replies?
Upgrade if:
You receive high message volume
Your response time exceeds a few minutes
You want to recover abandoned carts
You want 24/7 sales
You want to scale without hiring
If your team is struggling with response speed, automation can significantly reduce delays and protect revenue.
Final Thoughts
If you simply want to know how to set automatic reply in WhatsApp Business, use greeting and away messages inside the Business Tools section.
But if you want to automate conversations, qualify leads, recommend products, and increase revenue, you need a WhatsApp chatbot for sales connected to the WhatsApp Business API.
Automatic replies are the starting point.
Sales automation is the real opportunity.